WATCH — -4 pts

Natural Flavors

Flags: F-Y01, D-Y01
Also known as: Natural flavoring, Natural flavor
Kids Food & SnacksKids Beverages

What it is

Natural flavors are flavoring substances derived from plant or animal sources including fruits, vegetables, herbs, spices, meat, dairy, or fermentation products. Despite the 'natural' label, they can involve significant chemical processing and may contain solvents, preservatives, and carriers that are not disclosed.

WATCH

FDA's definition of 'natural flavors' is broad enough to obscure the actual ingredients. The term provides no transparency about what a child is consuming. While lower concern than artificial flavors, it still obscures actual ingredient identity.

Why it matters

The research

1
21 CFR 101.22 - Foods; labeling of spices, flavorings, colorings and chemical preservatives
U.S. Food and Drug Administration. Code of Federal Regulations, 2023. Title 21, Section 101.22 [Source]
"FDA defines natural flavor broadly as any substance derived from plant or animal matter, regardless of processing method, allowing significant chemical modification under the 'natural' label"

Who should care most

Individuals with food allergies (undisclosed allergens may be present). General transparency concern for all consumers.

How other countries handle it

CountryStatus
United StatesPermitted. No disclosure of specific compounds required beyond 'natural flavors' on the label.
European UnionPermitted with more restrictive definitions. 'Natural' must derive from the named source (e.g., 'natural strawberry flavor' must come from strawberries).
CanadaPermitted.
AustraliaPermitted.

Sources

  1. 21 CFR 101.22 - Foods; labeling of spices, flavorings, colorings and chemical preservatives. U.S. Food and Drug Administration. Code of Federal Regulations, 2023. Title 21, Section 101.22. https://www.ecfr.gov/current/title-21/chapter-I/subchapter-B/part-101/subpart-B/section-101.22
For informational purposes only. Not medical or dietary advice. Consult your pediatrician. Data current as of March 24, 2026.